Capitalizing on the popularity of its bestseller

Capitalizing on the popularity of its bestseller mini-car Chevrolet Spark, General Motors had entered into a tie-up with Future Generali (an insurance joint venture between the Future Group of India and Generali Group of Italy) as part of a joint campaign titled, Aaja Meri Gaadi Mein Baith Ja. The contest was conducted across 60 cities nationwide in over 200 Future Group retail formats including Big Bazaar, Food Bazaar, Pantaloons, Home Town, E-Zone, Brand Factory, KB Fair price shop & Furniture Bazaar. The two winners of the contest were announced today in Mumbai in a lucky draw. Speaking on the occasion, Deepak Sood, CEO & MD, Future Generali India General Insurance said, œFuture Generali's tie-up with General Motors India is a reflection on our endeavor to constantly evolve and provide innovative solutions to fulfill the general insurance needs of customers. The Chevrolet Spark was also displayed in select stores and malls across the main cities. Retail shoppers availed this opportunity to have a close look at the Chevrolet Spark as well as a chance to win this bestselling mini-car through the lucky draw..9 kpl) by auto experts across India.It may be recalled that the Chevrolet Spark has won the JD Power Award two years in a row (2007 and 2008) for its class-leading quality attributes and is also rated best-in-class in terms of fuel economy (at 16. GM India's tie-up with Future Generali has definitely increased the traction of both brands, ensuring a positive rub-off in sales for both partners through this low-cost, high-impact initiative. Ankush Arora, Vice President, Sales, Marketing and Aftersales, General Motors India said, œThe countrywide popularity of the Chevrolet Spark has facilitated higher footfalls for Future Group stores, while on the other hand, the pan-India presence of the Future Group stores ensured additional promotional avenues for the Chevrolet Spark “ already a bestseller in metro cities. We are also introducing new offerings in the Auto Insurance category, like variable depreciation and alternate depreciation Washing Machine Motor Suppliers products. As part of the initiative, Future Generali also offered free vehicle inspection facility for 4-wheeler owners, thereby providing instant competitive motor insurance solutions catering to the need of the customer. This tie-up ensured increased awareness and interest in the MallAssurance, channel wherein select Insurance options of Life and General Insurance are provided through Future Group retail outlets across the country.Commenting on the tie-up, Mr. 50 percent of the motor vehicles in India are not insured and we see a huge potential in this market. Future Group retail outlets across the country, register 2 crore unique footfalls in a year. Retail shoppers at Future Group outlets were given an opportunity to win two Chevrolet Sparks by participating in a contest by filling an entry form and answering two simple questions on the Future Group and General Motors brands